3. How does your media product represent particular social groups?

The magazine represents the artist as both a singer and a musician this is shown in the editor’s letter where it states that he composes, produces and writes all of his own music. This is then referred back to in the double page spread where he says that ‘These videos were just me singing and playing guitar’ showing that he is not just a singer but also plays the guitar. This represents that he likes to make his own music.

The images on the double page spread also represents that he is touring quite a lot, he is represented as a live performer shown by the image of his stage at the venue where he performed on the double page spread. There are also many references to touring involved in the interview. This also shows his success as he says that he will be a support act for the Klaxons. Having so many references to touring indicates that the reader may have a love of concerts; this is shown more by the contents page where many of the pages are dedicated to that. E.g. Silent Sundays we follow them on their first gig around the UK.

Through their love of concerts the readers are also shown to be consumers of live music. The double page spread refers to many music organizations such as The Limehouse Studios which suggests that they have an interest in, not just the music itself, but also the production of the music. Many internet pages are also mentioned throughout the double page spread such as Facebook, Twitter, Myspace, Youtube which suggests that they like to research the music; be the first to know about a new track through the use of social networks where their peers or fan pages will talk about this. The editor’s letter then supports this as it explains fully that this is what the magazine does itself; it finds all the unsigned popular bands by researching who is being talked about on social networking sites.

The double page spread represents him as popular with the target audience which is both male and females aged 16 to early twenties. In this case the interview shows that he gets on really well and admires his fans ‘my name was put forward by many of my fans’ it shows that they want him to achieve success and that he is ‘chuffed’ about this.