5. What kind of institution might distribute your product and why?

The medium of this magazine is print production so the media institution that might distribute my magazine is any of the main magazine publishers: Bauer, IPC Media, Future Publishing, Hearst.

Bauer has the market leading music and entertainment titles such as Q, Mojo and Kerrang. There aim is to produce influential media brands and some of the best known magazines in the UK. They want to deliver excellent content to audiences whenever and wherever they want.

IPC Media reaches to two thirds of the female population and 42% of UK men. It focuses on three core audiences: men, mass market women and upmarket women; they want to be a publisher for everyone.

Future publishing’s aim is to be the number one provider of trusted editorial services for enthusiasts in every one of our specialist sectors, and to be the number one partner of the companies who want to do business with these enthusiasts. There main music magazine focuses on the guitar rather than the actual music.

Hearst is one of the world’s largest publishers of monthly magazines. There aim is to lead by example and to be the main publisher that people come to.

My magazine is for the genre unsigned Indie, so it links most with the magazine Kerrang which is published by Bauer they would have first hand experience in making magazines like this successful. This publisher produces over 50 magazines already; about 5 of these are music magazines. I have chosen this publisher because they are well established with that form of media and the magazines that they publish are successful. IPC Media is based mainly on women where as my magazine would be, for the majority, men. Future is for guitar enthusiasts so my magazine would not fit in with their style. Hearst gives off the image of being a more professional style of magazine, more focused on the older audience therefore my magazine would not fit in with their productions and maybe too much of a risk for them to produce.